When we think rice, we think plain, bland, and boring. Like a side dish of white rice.
But in a land where there are 5 words for what we call "rice," it's obvious there's something more to it. Menus offer dozens of rice dishes. Temples are covered with rice offerings. People wear rice on their forehead as a blessing. In Indonesia, rice is life.
So we thought it was time to enter the belly of the beast...
And we found ourselves admiring "rice" for hours on end...
Leaving with no question in our mind that "rice" is ANYTHING but bland!
So here's to seeing the beauty--not the bland--in everything, and feeling good...'cause after all it's Friday!
-Jack & Alley, Co-Founder